Americalatente

Julian Manuel Rojas is a director and photographer born and raised in a small coastal town in Argentina. After finishing high school, he moved to Buenos Aires, where he built a career in advertising, working as an art director at Young and Rubicam and other leading agencies. Those years shaped his visual eye and taught him how to tell stories through images. In 2019, Julian left the advertising industry and moved to Costa Rica. It was there that he picked up a camera as his primary creative tool for the first time. What began as a new medium quickly became a natural extension of the visual language he had been developing for years. Today, his work blends cinematic storytelling with a documentary sensibility, finding beauty in chaos and unplanned moments, creating authentic films and stills inspired by people, culture, travel, and the ocean.